03 August 2005
Return Path Releases E-Mail Preview
E-mail marketing firm Return Path debuted an e-mail campaign preview tool this week that previews six different e-mail views to improve delivery.
The unique feature of the Campaign Preview upgrade to Return Path's Delivery Assurance Monitoring Platform is that it lets companies preview how their campaigns will look in different e-mail readers on one page before the e-mails are sent.
Campaign Preview views include: AOL 9, MSN Hotmail, Outlook 2003, Outlook Express 6, Yahoo Mail and Lotus Notes 6.5.4, all displayed on one screen.
"By testing mailings for code and content problems [before] sending, our customers can improve both the appearance and delivery of their campaigns," said Tim McQuillen, co-founder of StrongMail Systems, Redwood Shores, CA, which is offering the tool. "Campaign Preview illuminates HTML errors that will trigger spam filters as well as rendering problems that will occur in different e-mail platforms."
The unique feature of the Campaign Preview upgrade to Return Path's Delivery Assurance Monitoring Platform is that it lets companies preview how their campaigns will look in different e-mail readers on one page before the e-mails are sent.
Campaign Preview views include: AOL 9, MSN Hotmail, Outlook 2003, Outlook Express 6, Yahoo Mail and Lotus Notes 6.5.4, all displayed on one screen.
"By testing mailings for code and content problems [before] sending, our customers can improve both the appearance and delivery of their campaigns," said Tim McQuillen, co-founder of StrongMail Systems, Redwood Shores, CA, which is offering the tool. "Campaign Preview illuminates HTML errors that will trigger spam filters as well as rendering problems that will occur in different e-mail platforms."
# posted by vdodon @ 02:49 
