17 June 2005
Informz joins bonded e-mail sender program
The Saratoga Springs online-marketing company is putting up a cash bond that would be debited if Informz or one of its clients is the subject of a spam complaint.
Under the system, which is operated by New York City-based Return Path Inc., Informz ensures that its messages and those of its clients will get delivered to the 35,000 Internet service providers, corporations and universities taking part in the program.
Members of the Return Path Bonded Sender Program, as the voluntary system is known, receive a bonded sender "seal of approval" for having a good e-mailing record. Systems administrators in turn agree not to block the material using spam filters.
"Bonded sender certification is yet another tool that we can use to improve e-mail deliverability for our clients," said Joe Tyler, Informz CEO. "Further, it identifies Informz as a responsible member of the e-mail marketing community."
As a reseller of Return Path's product, Informz will charge its customers an annual fee in return for certifying them as having a good e-mail record, and posting a bond on their behalf. If a spam complaint is filed, the bond would be debited, with the proceeds going to a non-profit organization.
"The Bonded Sender Program only accepts e-mail providers that meet the strictest e-mail standards," said George Bilbrey, vice president and general manager of Return Path's Deliverability Assurance Solutions. "Because Informz meets the reseller standards for this service, their customers can now benefit by working with them to be accredited and accepted into the program."
Under the system, which is operated by New York City-based Return Path Inc., Informz ensures that its messages and those of its clients will get delivered to the 35,000 Internet service providers, corporations and universities taking part in the program.
Members of the Return Path Bonded Sender Program, as the voluntary system is known, receive a bonded sender "seal of approval" for having a good e-mailing record. Systems administrators in turn agree not to block the material using spam filters.
"Bonded sender certification is yet another tool that we can use to improve e-mail deliverability for our clients," said Joe Tyler, Informz CEO. "Further, it identifies Informz as a responsible member of the e-mail marketing community."
As a reseller of Return Path's product, Informz will charge its customers an annual fee in return for certifying them as having a good e-mail record, and posting a bond on their behalf. If a spam complaint is filed, the bond would be debited, with the proceeds going to a non-profit organization.
"The Bonded Sender Program only accepts e-mail providers that meet the strictest e-mail standards," said George Bilbrey, vice president and general manager of Return Path's Deliverability Assurance Solutions. "Because Informz meets the reseller standards for this service, their customers can now benefit by working with them to be accredited and accepted into the program."
# posted by vdodon @ 02:26 
